Versatile Credit
Crafting a bold refresh for a leading fintech's brand, website, and messaging
Optimizing consumer financing through technology and strategy
More Project Info
Versatile Credit
New Media Campaigns
Mutiny created a bold brand and website that's designed to scale with Versatile's growth strategy to add platform services, build mindshare, and maintain their leading edge with omnichannel consumer financing solutions.
Cascading motion graphics across a vibrant color spectrum help articulate Versatile's ability to offer "full spectrum" credit financing options for a more diverse range of customers, driving higher sales for merchants and new loans for lenders.
Refreshed messaging focuses on Versatile's superpower: their proprietary network that connects merchants, lenders, and customers with financing solutions optimized by deep data and expertise. No industry competitor can match this fintech triple-threat.
Even better, Versatile makes it look simple. Mutiny evoked this simplicity without being simplistic, crafting language that speaks to experts in the industry as well as potential investors, new hires, and software buying groups that may need extra TL;DR to recognize Versatile's value in driving multi-stakeholder growth through optimized credit.
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