Catalogue
Positioning a platform for premium everyday experiences
Elevating the Everyday
More Project Info
A collection of acclaimed D.C. hospitality brands needed a cohesive identity to support future growth. We developed the parent brand name, Catalogue, reflecting a curated portfolio committed to making premium experiences accessible. Our work encompassed brand strategy, messaging, and a comprehensive brand architecture playbook to guide the relationships between Catalogue and its sub-brands.
Collaborating with Franklyn Design, who crafted a visual identity as magnetic as the brand itself, we ensured that the verbal and visual elements resonated with Catalogue's ethos of elevating the everyday. We also created distinct brand voices for each sub-brand, enabling them to maintain individuality while aligning with the overarching brand narrative. Additionally, we wrote the launch website, articulating Catalogue's vision and its portfolio's unique offerings.
Today, Catalogue encompasses award-winning brands like Federalist Pig, Honeymoon Chicken, and Ted’s Bulletin, all connected through a unified brand strategy that supports both current operations and future expansion.
“”
Ready
to break
through?
Break through to your next phase of growth. The time to meet your next agency partner is now, even if you don't know exactly what you need.